Sponsor guide: fund recognition, see aggregate impact
Sponsors help make the physical program possible. They receive approved brand presence and program-level reporting while family claim information stays private.
Sponsor and reward partner are different jobs
- Sponsor
- Supports the cost and visibility of the league program. A sponsor profile may appear on approved public pages and may link to a league-approved destination.
- Reward partner
- Provides the actual in-person offer, maintains locations and redemption PINs, and trains counter staff. A business may apply for both roles separately.
From interest to an active sponsorship
- 1
League shares link
Open the league's sponsor page and review the program, tag quantity, listed cost, fee, and fee payer.
- 2
Sponsor commits
Submit the responsible contact and intended amount. This records a nonbinding request, not an online charge.
- 3
Offline completion
The league or BagTag operator confirms acceptance, agreement, payment instructions, remittance, and timing outside checkout.
- 4
Workspace opens
After approval and invitation, authorized sponsor staff can manage profile and view aggregate results.
Sponsor workspace progression
- 1
Accept the invitation
Use the invited staff email and the secure sign-in link. Invitations and sessions are personal and should not be shared.
- 2
Review each league relationship
The same sponsor organization can support multiple leagues; each partnership has its own approval and reporting context.
- 3
Submit a public profile revision
Add accurate brand copy and approved artwork. The league reviews changes before they replace live content.
- 4
Configure a lead destination
Use a secure HTTPS page that matches the public call to action. BagTag validates and league staff approve the destination. The redirect drops visitor-supplied query values and sends only a destination-specific anonymous attribution code.
- 5
Read aggregate metrics
Use scans, profile views, lead clicks, rewards issued, and redemption rates to understand program reach—not individual families.
- 6
Manage sponsor staff
Sponsor admins invite or remove teammates. Analysts receive read-only aggregate access.
- 7
Renew or close
Coordinate changes, cancellation, artwork retirement, and next-season support with the league in writing.
What sponsor metrics mean
- Program view
- An anonymous visit to an eligible public league or program page. Small counts may be suppressed to avoid implying individual behavior.
- Sponsor impression
- The sponsor card was included in a public page response under equal-rotation rules; it is not proof that a specific person studied the card.
- Profile view
- An anonymous visit to the approved sponsor profile page.
- Lead click
- A visit through BagTag's safe redirect to an approved external destination. The sponsor receives a destination-only pseudonym—not BagTag's browser identifier, a claim email, or a player identity.
- Reward issued
- A family verified an award within the sponsored program. The metric is aggregate.
- Redemption rate
- The share of issued entitlements that were confirmed at any eligible reward partner, subject to reporting windows.